Building profitable growth beyond marketplaces.
SouthOwl Ventures advises founders, CEOs and leadership teams on ecommerce, marketplaces, growth strategy, organizational design and digital transformation.
Drawing from 15+ years scaling businesses across Amazon, Walmart, Wayfair, DTC, retail and multi-channel commerce.
Common signs it might be time for a closer look.
You do not need the full diagnosis before reaching out. These are the signals that usually bring founders and leadership teams to us.
Almost all your revenue comes from one marketplace, and that makes you nervous.
That is channel concentration risk. Diversifying on purpose, not by accident, is core marketplace strategy work.
Traffic and ad spend keep climbing, but new customers keep getting more expensive.
That usually means the growth engine needs retuning, not a bigger budget.
Every decision, big or small, still has to go through you.
That is an organizational design gap. The business has outgrown its own structure.
Your team retypes the same order information into three different systems.
That is a systems integration problem quietly taxing every order you process.
You can name total revenue in seconds, but not which products actually make money.
That is a sign pricing and margin visibility have not kept up with the catalog.
Growth has stalled and the usual playbook stopped working.
That is often when an outside, senior perspective is worth more than another hire.
Where strategy meets execution.
Marketplace Strategy
- Amazon Vendor
- Amazon Seller
- Walmart
- Wayfair
- Home Depot
- Macy’s
Ecommerce Growth
- DTC
- CRM & Lifecycle
- Conversion Optimization
- Customer Acquisition
Organizational Design
- Department Structure
- KPI Frameworks
- Process Optimization
- Team Development
Digital Transformation
- ERP / WMS / CRM
- Automation
- API / EDI
- Data & Analytics
- AI Integration
Pricing & Profitability
- Contribution Margin
- Forecasting
- Pricing Architecture
- Assortment Strategy
Executive Advisory
- Founder Support
- Board Participation
- Growth Planning
- Exit Readiness
Experience built through execution.
Enterprise Scale
Scaled marketplace revenue from $18M to $150M across Amazon Vendor, Walmart DSV, Wayfair and Overstock.
Growth Systems
Managed $15M+ annual marketing budgets and developed omnichannel demand generation systems producing measurable returns.
Advisory Practice
Fractional leadership and strategic advisory across consumer products, apparel, jewelry, skincare, home appliances and lifestyle brands.
“Growth is rarely a traffic problem. More often, it is a clarity problem. The right channel, the right structure and the right economics create scale.”Jorge ReygadasFounder & Principal
Builder. Operator. Advisor.
Jorge Reygadas has spent more than fifteen years building growth systems across marketplaces, direct-to-consumer brands, retail channels and multi-location organizations.
His experience spans executive leadership, marketplace operations, demand generation, organizational design and strategic advisory work across the United States and Latin America.
Engagements are backed by a broader network of specialized professionals across marketplace strategy, digital transformation, and organizational design, so clients get senior-level judgment paired with real execution capacity, not a single point of dependency.
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